Anthropologie just launched Celandine, a new in-house resort wear brand with everything from swimsuits to dresses, all designed for vacation style any time of year. The collection includes beachwear, accessories, beauty products, and evening outfits.
Named after a sunny yellow flower that blooms in warm weather, Celandine brings together all your vacation needs in one place. The line includes swimwear, cover-ups, matching sets, dresses, accessories, skincare, and beauty products. Each piece uses light, breezy fabrics like gauze and linen, with bright colors and fun prints that work for both beach days and nights out.
The styles range from preppy to sexy, letting you mix and match for any vacation moment. "The label was designed with travel in mind," says Richa Srivastava, Anthropologie's Chief Creative Director of Design. "Our customers want a collection that works for their whole vacation—from beach days to evening getaways—and Celandine gives them that in one place."
People are traveling more than ever – Anthropologie says searches for vacation clothes are up 97% from last year. Searches for "swim," "resort," and "beach" items jumped 29% too. The brand has seen big success with swimwear, which keeps growing year after year.
"Our customers want clothes that help them look and feel great on their trips," says Holly Thrasher, Chief Merchandising Officer. "With travel increasing, Celandine fills this gap by giving them all their vacation pieces in one collection."
Anthropologie is going all out to introduce Celandine with several special events including a Miami Beach pop-up from January through late February, you can shop the collection at the Faena Bazaar. This pop-up will show off Celandine's bold prints and vacation styles in one of America's top beach destinations.
Find Celandine online and in 120 Anthropologie stores across the U.S. The collection offers a full range of vacation-ready pieces to help you pack for any getaway.
