Since its launched in 2015, Mejuri has become a go-to jewelry brand for modern consumers. But Mejuri's not alone in reimagining modern jewelry. Here are 24 brands that share Mejuri's commitment to quality and conscience, each bringing their own unique approach to affordable luxury.
BaubleBar burst onto the jewelry scene in 2011 as a digital-first accessories brand founded by Daniella Yacobovsky and Amy Jain in New York City. The company quickly distinguished itself by offering trendy statement jewelry at accessible price points ranging from $20 to $150.
The online-first brand offers a wide range of products designed for consumers that want affordable yet chic pieces. The brand also runs frequent collaborations with brands like Disney, NFL, and MLB.
Sisters Monica and Gaby Vinader founded the namesake brand Monica Vinader in 2008. Based in Norfolk, England, Monica Vinader makes contemporary jewelry, with a focus on accessible luxury.
Monica Vinader’s signature collections include adjustable friendship bracelets, layered necklaces and stackable rings that appeal to modern consumers seeking versatile accessories. It also allows customers to personalize jewelry through engravings and custom sizing, making each piece a unique statement of individual style.
Founded by Adina Eden Mizrahi in Brooklyn, inspired by memories of her jewelry-loving grandmother, Adina Eden began with a mission to make fine jewelry both accessible and empowering.
Adina Eden offers collections that span from everyday essentials to statement pieces, all crafted from sterling silver or 14k gold-plated materials. Its range includes everything from pearl chokers to tennis bracelets.
Launched by husband-and-wife team Gorjana and Jason Griffin Reidel, Gorjana makes delicate, minimalist jewelry that's accessible and versatile for everyday wear.
The brand was launched in 2004 from a base in Laguna Beach, California. Its pieces are often made from recycled metals and priced to feel accessible with jewelry ranging between $58 and $250. Gorjana is a go-to brand for millennials that want high-quality, affordable pieces that offer understated elegance.
Founded in 2007 by Marisa Hordern in London, Missoma is a contemporary jewelry brand targeting millennials looking for affordable luxury. The brand specializes in demi-fine jewelry featuring gold-plated and recycled silver pieces with delicate, layerable designs that blend modern aesthetic with accessible pricing.
Missoma's signature collections include zodiac-inspired jewelry, bold statement pieces, and minimalist chains that appeal to style-conscious consumers. It also offers personalization options and collaborations with influencers like Lucy Williams, which have helped propel the brand's popularity among fashion-forward millennials seeking versatile accessories priced between $79 and $299.
Jenny Bird is a contemporary jewelry brand founded in 2008 by its namesake designer in Toronto, Canada. Specializing in bold yet minimalist statement accessories, the brand focuses on creating versatile pieces that blend architectural design with modern femininity.
Jenny Bird's Instagram-worthy designs that bridge high-end aesthetics with affordable pricing.. Its collections feature rhodium-plated and 14k gold-dipped jewelry with distinctive textures and fluid geometric shapes and its signature styles include oversized hoops, chunky chain necklaces, and sculptural earrings
AUrate is an NYC-based direct-to-consumer fine jewelry brand founded by Sophie Kahn and Bouchra Ezzahraoui in 2015. The brand makes accessible luxury jewelry with a focus on ethical sourcing, transparent pricing, and sustainable practices across its collection.
The brand is known for its minimalist fine jewelry crafted from recycled gold and conflict-free gemstones. Its signature product lines include delicate layered necklaces, stackable rings, and versatile earrings priced between $80 and $500.
AUrate also plants a tree for every piece sold and is committed to using 100% recycled gold and ethically sourced materials.
Stone and Strand is a New York-based brand founded by Nadine Kahane in 2013, it creates timeless fine jewelry with a modern sensibility. Over 70% of the brand's pieces are handcrafted in NYC and the brand is also focused on sustainable practices with recyclable packaging, recycled materials, and carbon offsetting initiatives. Its direct-to-consumer model also helps to keep luxury attainable.
Astrid & Miyu is a contemporary jewelry brand founded in 2011 in London by Nina Chona. Specializing in delicate, modern jewelry that’s aimed at millennial and Gen Z consumers.
Astrid & Miyu's signature collections include stackable rings, huggie earrings, and personalized charm pieces that allow customers to create unique, layered looks, with prices typically ranging from $50 to $250.
Founded in New York City in 2014, Ana Luisa offers a modern take on affordable fine jewelry. Another direct-to-consumer brand, Ana Luisa is able to offer high-quality jewelry at accessible price points ranging from $50 to $250.
The brand is known for its minimalist, ethically produced pieces crafted from recycled sterling silver and 14k gold vermeil. Its collections includes delicate layered necklaces, stackable rings, and versatile earrings.
Launched in 2006 as J.Crew's sister brand, Madewell is best-known for its clothing but also offers contemporary jewelry and accessories that blend modern design with accessible style. The brand specializes in minimalist pieces featuring recycled metals and thoughtful craftsmanship, targeting fashion-forward consumers seeking versatile everyday jewelry.
Founded in 2017 by Jennie Yoon in Los Angeles, Kinn Studio began with a vision to create modern heirlooms that would last for generations. The brand crafts its jewelry from its Culver City flagship store, where each stone and metal is individually selected to ensure uniqueness.
The brand also has a strong commitment to sustainability, using 100% recycled 14k gold and conflict-free gemstones while maintaining a made-to-order model that minimizes waste. It also has a KinnCycle program which allows customers to recycle unwanted jewelry.
Founded in 2010 in Brooklyn, New York, Catbird has established itself as a leading contemporary jewelry brand known for delicate, minimalist designs. The brand specializes in fine jewelry crafted from recycled gold and ethically sourced materials, offering affordable yet luxurious pieces.
Catbird's signature collections include thin stackable rings, dainty layered necklaces, and personalized charm pieces that allow for unique, customizable styling. As well as selling online, the brand has a storefront in Brooklyn.
Founded by Jess Gardner and her husband Alex in Wisconsin, Hello Adorn began from a deeply personal place – Jess's journey of finding comfort in jewelry after losing both parents. The brand emerged as a way to celebrate life's small moments while pursuing their shared dream of building something meaningful together.
Hello Adorn creates handcrafted pieces from their Eau Claire workshop, using materials like 14K gold fill and sterling silver. Its collections range from playful charm hoops to tiny stacking rings. The brand has also partnered with organizations like Boys and Girls Club and Dreamers of WI to give back.
Launched in 2013, Pavoi offers high-quality gold-plated and sterling silver pieces at budget-friendly prices. The brand is known for its trendy, versatile jewelry that mimics designer styles without the high-end price tag, making its collections an attractive alternative to more expensive jewelry brands like Mejuri.
Local Eclectic is a unique online marketplace that curates independent jewelry designers and emerging brands. Founded in 2013 in Los Angeles, the platform focuses on connecting consumers with handcrafted and distinctive jewelry pieces that aren't mass-produced.
Featuring pieces from over 100 independent designers, Local Eclectic is a truly unique shopping destination, helping you to discover one-of-a-kind pieces that reflect individual creativity and personal style.
Goldstories crafts modern heirlooms that blend tradition with contemporary design. Its collections feature handcrafted pieces in solid gold, from rings to necklaces, all created by artisans they know by name.
The brand was founded in 2022 by Subikksha Balaje in San Francisco, Goldstories began with a mission to create jewelry that connects cultures and carries stories forward. The brand's inspiration comes from the women in Balaje's life, infusing each piece with personal narratives while maintaining a commitment to responsible sourcing and ethical production.
Based out of Los Angeles by self taught designer, Kayla Elisabeth Leilani McQuay, KELM makes affordable yet elegant jewelry pieces for modern consumers. Its collection features delicate gold-plated and sterling silver designs that appeal to style-conscious millennials seeking accessible luxury alternatives. Each piece is handcrafted and made to order, using natural and nuanced material to form everyday, wearable art.
A family-led brand, Adornmonde launched in 2016 and makes a range of earrings and jewelry that do more than accessorize – they speak about who you are and what you love. Many of its pieces are designed to be layered so you can create your own unique look.
Adornmonde also produces limited collections to make your jewelry even more unique and uses ethically crafted materials that are finished using high quality recycled gold & silver.
VRAI is a sustainable fine jewelry brand founded in 2014 that specializes in lab-grown diamonds. Created with a mission to provide ethically sourced and environmentally conscious jewelry, VRAI offers direct-to-consumer pieces crafted from 100% carbon-neutral lab diamonds.
The Toronto-based brand is loved by the stars and its pieces have been seen on Taylor Swift, Emma Stone, Reese Witherspoon, and many more.
Founded during the pandemic by Dorothy Deng in Los Angeles, Flaire & Co. began with a mission to create jewelry that could truly be worn 24/7. The brand gained a significant TikTok following by offering hypoallergenic, water-resistant pieces that combine durability with style, all at remarkably accessible prices starting at $6.
Today, Flaire & Co. creates everyday jewelry using materials like stainless steel and 14k to 18k gold plating, ensuring each piece can withstand everything from showers to workouts. Its collections include dainty necklaces and sterling silver hoops, all designed to be gentle on sensitive skin while maintaining their shine.
AMYO is a contemporary online jewelry brand founded in 2018. Its founder grew up in the jewelry industry and noticed how wasteful it can be trying to keep up with trends, so she started AMYO to make minimalist and evergreen pieces meant to last at an affordable price point.
AMYO also prides itself on sustainability, handmaking each product to reduce waste and sourcing materials from across the US. It also guarantees a fair wage and good working conditions to the artisans who make its pieces.
Ten Wilde creates accessible luxury using a mix of gold-plated, gold-filled, and solid gold materials. Its collections range from their signature hoops to delicate necklaces and distinctive waist chains, all designed to be mixed and layered.
The brand was founded in 2016 by Tenisha Wilde in Los Angeles, with a a vision to create jewelry that reflects women's multifaceted nature. Drawing inspiration from Northern California's redwoods to global travels, the brand established itself through versatile pieces that combine timeless appeal with contemporary style.
Founded in 2018 by Neumi Anekhe in New York, Oma The Label began with a mission to increase diversity in fashion. Born in Norway to Nigerian parents, Anekhe created a brand that beautifully merges Scandinavian minimalism with African boldness, initially focusing on apparel before pivoting to jewelry during the pandemic.
Today, Oma The Label creates pieces that celebrate inclusivity through design.Its collections of gold-plated jewelry and statement pieces reflect Anekhe's multicultural background while maintaining accessible price points.
Founded in 1999 in Seattle, Blue Nile was one of the first companies to sell diamonds online. The brand transformed engagement ring shopping by eliminating traditional retail markups and providing unprecedented transparency in diamond selection through detailed imagery and virtual tools.
Today, Blue Nile offers everything from customizable engagement rings to fine jewelry, with prices ranging from under $500 to five figures. Its commitment to ethical sourcing through the Kimberley Process ensures conflict-free diamonds.
