Since it launched in 2005, Aussie brand Princess Polly has become a global name in fashion — especially amongst the Gen Z crowd. The Queensland-based brand has mastered the art of creating affordable, trend-driven pieces that nail that sweet spot between casual cool and night-out glam.
If you love Princess Polly, but want to try something new, we’ve rounded up the top brands that Princess Polly fans should have on their radar.
Sydney-based Peppermayo is one of Australia’s go-to fashion destinations, offering women's clothing, shoes, and accessories, with worldwide shipping.
Like its Gold Coast contemporary Princess Polly, Peppermayo has mastered the art of translating runway trends into wearable pieces that won't break the bank. Whether you're hunting for the perfect night-out look or updating your everyday wardrobe, Peppermayo's mix of their own exclusive designs and curated brand offerings provides that coveted sweet spot between trend-conscious and timeless style.
Showpo was founded in 2010 when Jane Lu ditched her corporate accounting job to launch a fashion brand from her garage. Like fellow Australian brand Princess Polly, Showpo caught the early wave of online retail, but quickly carved out its own niche by embracing inclusive sizing and occasion wear.
Showpo has built its reputation on versatile, feminine styles that range from size 4-20 (US 0-16). From chic day dresses to affordable wedding gowns, the brand has mastered the art of special occasion wear without the luxury price tag.
What started as an eBay side hustle and has exploded into a global fashion brand with over 8 million social media followers.
While Princess Polly specializes in laid-back Aussie cool, Oh Polly has carved out its niche with ultra-glamorous, head-turning pieces that are decidedly "a little bit extra." Its signature body-contouring dresses and luxe fabrics have made them the go-to for those big-ticket occasions when you want all eyes on you.
Whatever you’re looking for, you can likely find it at Revolve. The online retailer curates pieces from over 700 brands, from emerging designers to established luxury labels, and boasts over 100,000 products.
Revolve has become a go-to destination for everything from perfectly cut denim to boho-inspired maxi dresses and elevated essentials. Where Princess Polly specializes in party-ready looks under $100, Revolve offers a more sophisticated take on that same aesthetic – think flowy Free People dresses, AGOLDE jean shorts, and exclusive collections from influencer-loved brands.
Beginning Boutique was launched in 2008 by founder Sarah Timmerman. Like Princess Polly, Beginning Boutique has mastered the art of creating Insta-worthy collections, but with a focus on festival fashion and beachwear that captures the essence of Australian summer.
Whether you're hunting for the perfect festival fit, a show-stopping party piece, or swimwear that's guaranteed to rack up the likes, Beginning Boutique delivers that same Australian cool-girl aesthetic that Princess Polly fans love, just with an extra dash of flair.
Unlike most brands on this list, Tiger Mist started as a brick and mortar boutique in Melbourne. Founded by sisters Stevie and Alana Pallister, Tiger Mist has an edgier, more daring take on party wear than Princess Polly, earning the brand a cult following among the nightlife crowd.
From its Melbourne roots, Tiger Mist has now expanded its shipping around the globe. For Princess Polly fans looking to dial up the drama in their wardrobe, Tiger Mist offers that same accessible price point but with an extra dose of after-dark attitude.
Manchester-based boohoo takes an everything-for-everyone approach to fashion, with over 500 new styles added weekly.
Where Princess Polly focuses on a particular Australian cool-girl vibe, boohoo casts a wider net with inclusive sizing across all categories – including plus-size, petite, and maternity collections. Think of it as a fashion playground where you can experiment with trends without the financial commitment; most pieces ring in under $50, making it a go-to for budget-conscious fashion lovers.
PLT fully embraces bold, figure-hugging glamour with a celebrity-range that's made it a favorite among influencers and fashion-forward shoppers alike.
The brand specializes in scroll-stopping pieces and has dropped headline-making collaborations with everyone from Kourtney Kardashian to Naomi Campbell. Beyond its attention-grabbing styles, PLT has championed inclusivity with extensive plus-size, petite, and tall ranges under their #EveryBODYinPLT movement.
An OG fashion brand, ZARA was founded in Spain in 1974 to bring runway-inspired pieces to the masses. ZARA elevates everyday style with a sophisticated European edge, offering everything from perfectly cut blazers to trend-forward evening wear.
Unlike Princess Polly's focus on social media-ready statement pieces, ZARA specializes in polished wardrobe essentials that feel more boardroom than beach party. Its bi-weekly drops blend timeless staples with fashion-forward designs, making it the natural next step for Princess Polly fans whose style is evolving from casual cool to refined chic.
With nearly 3,000 stores across 96 countries, ZARA has mastered the art of making luxury-looking pieces accessible.
Founded in 1984 as a small Los Angeles boutique, Forever 21 offers an extensive range of constantly updated trends under one roof at some of the most competitive prices in fashion.
Where Princess Polly cultivates a specific aesthetic, Forever 21 casts a wider net, stocking everything from basic tees to party dresses, plus dedicated sections for activewear, menswear, and even beauty products.
Edikted is a Gen-Z focused brand that takes its style cues straight from TikTok trends. While Princess Polly offers a curated Australian take on fashion, Edikted embraces a more experimental, social media-driven approach to style that keeps them constantly ahead of the trend curve.
Where Princess Polly focuses on Aussie beach-style cool, Edikted leans into bold, statement-making pieces that look like they jumped straight out of your favorite influencer's feed. The brand produces small batches of trending styles and only restocks what shoppers love – making their drops feel more exclusive than typical brands.
Whether you're recreating a look you spotted on your FYP or hunting for the next must-have style before it blows up, Edikted's rapid-fire approach to fashion keeps you ahead of the curve without breaking the bank.
Whether you’re looking for luxe loungewear or statement-making party pieces, White Fox Boutique has something for you. Similar to Princess Polly, White Fox Boutique offers that same Aussie-cool aesthetic, but with an elevated edge.
The brand, founded in Sydney by Georgia and Daniel Contos, has rapidly become a global name with showrooms in Sydney and LA, global A-lister fans and over 2.5 million Instagram followers.
